Case Study: Pizza Pirates

Pizza Pirates was running all of their online orders through third-party delivery apps like Uber Eats and DoorDash. Every order came with a commission attached. The restaurant had no direct relationship with their customers, no access to their own data, and no control over how their brand showed up at the point of sale. They switched to Restolabs to own their ordering channel completely, and have since seen their direct orders increase and their reliance on third-party platforms fall.

Challenges

• Every online order ran through Uber Eats or DoorDash, with a commission taken on each one.
• No direct customer relationships because the platform owned the transaction and the data.
• No access to customer information for marketing, loyalty programs, or re-engagement.
• The brand experience was controlled by third-party platforms, not by the restaurant.

Solution

• A direct, commission-free ordering channel built under the Pizza Pirates brand.
• Full customer data capture on every order, enabling direct marketing and loyalty programs.
• Complete control over the storefront and the customer experience from order to fulfillment.
• Delivery fees set by the restaurant, not dictated by a third-party marketplace.

Results

Direct online orders increased: Shifting to a direct channel moved order volume away from third-party platforms and onto a commission-free channel where Pizza Pirates keeps the full margin on every sale.

Reduced reliance on third-party marketplaces: Pizza Pirates no longer depends on Uber Eats or DoorDash to reach their customers. Orders come through their own branded channel, and the customer relationship stays with the restaurant.

Lower delivery fees, higher conversion: The average delivery fee across the Restolabs platform is $2.26, compared to the $5 to $8 or more that third-party apps typically charge. Lower fees mean more customers complete their order rather than abandoning at checkout.