Calculate your restaurant's profit margin instantly and discover how to improve profitability with direct online ordering
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Tracking both gross and net profit margins gives you a complete picture of where your money goes and where you're losing potential profit.
Your gross profit margin acts as an early warning system for food cost problems. If your gross margin drops below 60%, it signals issues with vendor pricing, portion control, waste, or menu pricing that need immediate attention. This metric focuses specifically on how efficiently you're managing food and beverage operations.
Your net profit margin shows whether your restaurant is actually profitable after accounting for everything. You might have excellent food cost control with a 65% gross margin, but if labor, rent, or third-party delivery fees are excessive, you could still be losing money. Net margin reveals what's really hitting your bank account each month.
Many restaurant owners focus only on food costs and miss the bigger picture. A restaurant with a 67% gross margin might only have a 2% net margin because third-party delivery fees are consuming 6% of revenue, or because labor scheduling is inefficient. Both margins together help you diagnose exactly where profit is leaking.
For most restaurants today, third-party delivery platforms are the single biggest controllable drain on net profitability. These platforms charge 15-30% commission per order, which directly attacks your bottom line.
Here's the real impact: If 20% of your revenue comes through third-party delivery at 25% commission, you're losing 5% of total revenue to fees alone. For a restaurant generating $50,000 monthly, that's $2,500 every month or $30,000 annually going to delivery platforms instead of your business.
Switching to direct online ordering eliminates these commissions entirely and can improve your net margin by 3-5 percentage points. This single change often doubles your actual profit on online orders. In an industry where the average net margin is only 4-5%, recovering even 3% of revenue makes a transformational difference.
Beyond delivery fees, inefficient labor scheduling and excessive rent are other major profit killers. Labor should stay under 30% of revenue, and rent should target 10% or less. When these expenses creep higher, they quickly erase thin profit margins.
Improving profitability requires attacking both food costs and operational expenses strategically.
To improve your gross margin, focus on food cost management through strict portion control, reducing waste with better inventory tracking, negotiating better vendor prices, engineering your menu to promote high-margin items, and adjusting seasonal menus to leverage lower-cost ingredients.
To improve your net margin, tackle your biggest expense categories. The fastest win is eliminating third-party delivery fees by implementing direct online ordering—this alone can boost net margins by 3-5%. Optimize labor scheduling to match actual customer demand instead of overstaffing. Negotiate better rent terms if rent exceeds 10% of revenue. Install energy-efficient equipment to reduce utility costs. Minimize food waste through better inventory management.
For franchise and multi-location owners, standardizing these practices across all locations and comparing margins between units helps identify which locations are performing well and which need operational improvements. Building visibility across your locations also helps drive more direct traffic, reducing reliance on expensive third-party platforms.
Calculate both margins monthly at minimum. Monthly tracking helps you spot trends and catch problems early. You should also calculate margins before making major menu changes, after implementing cost-cutting measures, during quarterly business planning, when evaluating new revenue streams, and when comparing year-over-year performance.
For casual dining, a net margin of 5-6% is considered good, while 7-8% is excellent. If you're below 3%, you have serious operational issues to address. Most casual dining restaurants struggle to exceed 5% due to high labor requirements and competitive pricing pressure. If you're hitting 6% or higher consistently, you're outperforming most competitors.
Yes, and here's the math: If third-party delivery represents 20% of your $50,000 monthly revenue ($10,000), and you're paying 25% commission ($2,500), that's 5% of your total revenue going to fees. By switching to direct online ordering, you keep that $2,500, which flows directly to your net margin. For a restaurant with a 5% net margin ($2,500 profit), recovering that $2,500 in fees effectively doubles your monthly profit.
If your gross margin is below 60%, fix food costs first. Poor food cost control will undermine everything else. But if your gross margin is healthy (60% or higher) and your net margin is still under 3%, focus on operational expenses—particularly third-party fees, labor efficiency, and rent. For most restaurants today, eliminating delivery platform commissions provides the fastest and largest improvement to net profitability.
Multi-location operators compare margins across all units to identify top performers and problem locations. If Location A has an 8% net margin and Location B has only 2%, despite similar concepts and pricing, Location B has operational issues—likely poor labor scheduling, excessive waste, or local expenses that need addressing. Margins become the diagnostic tool that reveals which locations need attention.
Your goal should be to exceed the average for your restaurant type by 2-3 percentage points. If you run a fast-casual concept where the industry average is 5-9%, aim for the upper end or beyond. If you operate a QSR averaging 4-9%, target 8-9%. This positions you in the top quartile of performers and provides a cushion for unexpected expenses or slower periods.
Discover how Restolabs’ direct online systems can help you reduce third-party fees and increase profits by up to 40%
