Case Study: Starbucks, Olive Garden, and PF Chang;s

When one operator opened Starbucks, Olive Garden, PF Chang, and other global brand locations in Aruba, they needed a direct ordering solution from the very first day. There was no previous system to migrate from and no appetite for third-party platforms eating into franchise margins. They chose Restolabs to launch all their brands on a single platform, commission-free, from opening day. Aruba is the 4th largest country by order volume on the Restolabs platform, driven by a tourism-heavy market where American and seafood cuisine dominate.

Challenges

• Launching multiple globally recognised brand identities on a single platform from day one.
• No corporate online ordering infrastructure available for these brands in the Aruba market.
• Needed a solution that could handle distinct brand experiences across multiple storefronts simultaneously.
• A tourism-driven market with high seasonal demand required a platform that could scale reliably.

Solution

• Restolabs implemented as the direct ordering platform across all brands from the first day of business.
• Each brand got its own customised storefront and ordering experience on a single operator account.
• Commission-free direct ordering, keeping all revenue within the franchise operation.
• Full customer data capture across all storefronts, enabling brand-level marketing and analytics.

Results

Three global brands live on one platform from day one: Starbucks, Olive Garden, and PF Chang each launched with their own direct ordering storefront through Restolabs. There was no downtime, no migration, and no third-party platform involved at any point.

Increased direct online orders across all brands: Since launching, the operator has seen direct online orders grow across all three brands, with every order going through their own branded channel at zero commission.

Operating in Aruba, the 4th largest Restolabs market globally: Aruba ranks 4th by order volume across all 10+ countries on the Restolabs platform. Tourism drives a high-volume, seasonal ordering pattern that Restolabs handles across all the operator's brands without additional infrastructure.