Case Study : Eli's Coffee Shop

Eli's Coffee Shop is a multi-location cafe brand in Illinois. Before Restolabs, they had no online ordering system at all. Every order came in person. When COVID-19 restrictions arrived in 2020, that model became impossible overnight. Customers needed a way to order without walking in, and Eli's needed a solution that could launch fast and connect with their existing POS and loyalty stack without disruption. They chose Restolabs, and their online order volume has grown every year since.

Challenges

• No online or mobile ordering system in place, leaving the business entirely dependent on in-person sales.
• COVID-19 restrictions in 2020 created an urgent need to give customers a way to order remotely.
• Needed a solution that integrated with an existing POS and loyalty provider without replacing either.
• Without a direct channel, there was no way to capture customer data or run loyalty programs digitally.

Solution

• Restolabs launched mobile and online ordering integrated directly with their existing POS and loyalty provider.
• Customers could immediately place direct orders through the brand's own app and website.
• Full customer data capture enabled loyalty programs and repeat order campaigns from day one.
• The integration required no changes to existing operations, making the transition seamless for staff.

Results

30% of all orders now through Restolabs: Since launching, nearly 30% of total orders at Eli's Coffee Shop come through Restolabs via their app and website. That number has grown every year without exception.

More repeat customers through loyalty: With direct customer data flowing through the platform, Eli's can now run loyalty programs that drive repeat visits, something that was not possible without a direct ordering channel.

Competitive with local and national brands: Restolabs gave Eli's the technology to compete with larger local and national brands online, on their own terms, through their own branded channel.

"Restolabs helped us bring online and mobile ordering to our business by seamlessly integrating with our existing tech stack. Since we started using them, we have seen our online order volume increase every year. We are now processing nearly 30% of our total orders through Restolabs via our app and website. Restolabs has allowed us to remain competitive in a landscape with a lot of local and national brands."