3 reasons why online food ordering system is critical for a restaurant

Patrick Jones started a cafe in 2014. Vibrant interiors, friendly staff, and food to die for - seems like a perfect setting for a casual hangout with friends and family. Except that you would hardly see people come knocking at his restaurant's door. But he is still making profits, how?

This is the era of digitization. From reading to shopping and even networking, when everything can be done with a touch of a screen and from the comfort of home or office, then why even bother going out...right?

Patrick realized the potential of implementing in-house online food ordering system and was able to grow his takeout revenue by an average of 30%. Apart from this he also got access to better insights into individual customers that helped him create a customizable user experience and interface. This helped him turn his visits into transactions.

But still, you may have questions like: “I already go through a third-party ordering site and it’s working pretty well for me. Do I really need an online ordering for my website?”

Well yes, yes do. The. People have moved on from ordering offline to ordering online because it is easy, error-free, quick and completely transparent. If you won’t take advantage of this revolutionary shift in the trend, you’d be missing out on this huge cash-cow opportunity.

“43% of adults say they have used their mobile device to place an order for takeout/delivery. 59% of adults visited the restaurant’s website, while 58% viewed a restaurant’s menu online.

National Restaurant Association

Still not convinced? Let’s discuss the 5 top most benefits that you are going to get from a restaurant online food ordering system.

Advantage of Online Food Ordering #1 - You can eliminate order processing error

"Excuse me, what did you say, ma'am?"

When restaurants receive food orders over the phone, there is a high chance of miscommunication. As a result, the order delivered will be incorrect which disappoints the customer. Since all preferences are specified directly by the customer, there is no room for confusions or misunderstandings with restaurant online food ordering system. What’s more, with printouts of online orders in hand, restaurants, and customers can rest assured that there is no mix-up.

Advantage of Online Food Ordering #2 - You get to keep your customers happy

When it comes to a restaurant business, customer service becomes a big deal. An efficient online food ordering system allows a restaurant to place customer service at the top of the game. Your customers can track the live status of their order, send feedback and even share photos of themselves enjoying your food - all of this and much more will actually add to the credibility of your business.

Advantage of Online Food Ordering #3 - You build a robust database

Restaurant online food ordering system gives you the ability to build a robust database that you can utilize to create a loyalty program. It is easier to track and analyze the sales pattern of your customers so you can generate special offers, discounts, and coupons to generate business during slow periods.

These three are just a few of the numerous benefits restaurants stand to enjoy by having an online ordering system in place. Setting up online ordering platforms is easier than most restaurant owners realize. They are user-friendly and have the potential to dramatically grow takeout revenue.

Now it’s your turn. What are your thoughts on online food ordering systems for restaurants? Share with us in the comments section below.

With an integrated restaurant ordering system powered by Restolabs, all-in-one online ordering platform has been for more than 3 years now, restaurants now spend less time on setting up the workflow, making in-store operations more efficient.