With nearly 76% of customers enjoying the experience of eating at home and 75% prioritizing convenience, it’s clear that digital ordering is indeed the norm. For many restaurants, this “push” has unlocked new revenue streams, but it has also introduced a new set of costs for them.

Let’s take Owner.com as an example. It positions itself as an all-in-one “restaurant growth engine,” combining online ordering, marketing, and delivery logistics in a single system. It’s easy to set up and has exceptional customer support.

That said, public reviews about Owner.com indicate that its cost isn’t as transparent as one might think. Here’s what one Reddit user wrote:

“The platform is marketed as a premium product with a price of over $500 per month, but it requires additional POS add-ons that were not clearly communicated during the sales process, and I need to police to ensure delivery. There is also a lack of guided onboarding or milestone tracking to help businesses achieve the case-study-level success touted by the sales team.”

This sentiment aligns with the fact that Owner.com charges $499/month, plus 5% on each order, which scales with volume and indirectly affects pricing control and customer relationships.

In comparison, Restolabs takes a different path and is known for its owner-first approach, stronger operational control, and more predictable pricing structure that’s apt for restaurants of all sizes. You can also try any plan for free for 30 days!

If you’re keen to learn further on how Owner.com vs Restolabs compare against each other, this blog is for you. It covers ways Owner.com structures its pricing and where restaurants often feel the financial pinch. We’ll also explore how Restolabs stands out in this context.

How Much Does Owner.com Cost?

Owner.com charges you a flat $499 per month, billed on a month-to-month basis with no long-term contracts. In addition to the platform fee, your customers pay a 5% service fee on every order, which Owner.com positions as a lower alternative to marketplace delivery charges.

Now, while this fee isn’t charged directly to you, it raises the total cost of every transaction for your customers. Owner.com basically makes money off them and of course, you, making the pricing structure not really commission-free.

Moreover, higher customer-facing fees can reduce conversion rates, suppress repeat orders, and weaken long-term customer loyalty, especially in price-sensitive markets.

Your subscription includes all of Owner.com’s features in a single package – your website, online ordering system, branded mobile app, loyalty program, automated email and SMS marketing, and 24/7 support.

Find out what switching to Restolabs could save you each year

Every restaurant’s order volume is different. Use the Restolabs ROI calculator to see your personalized savings compared to Owner.com. It takes less than 10 seconds and shows your estimated annual cost difference instantly.

TRY THE SAVINGS CALCULATOR NOW

Here’s how it works:

Challenges with Owner.com Pricing

Here are two of the most frequently mentioned pricing-related considerations about Owner.com:

1. Customer-facing fees that add to overall cost

Owner.com charges restaurants a flat $499 per month, and adds a 5% service fee to every customer order. That percentage-based fee is paid by customers on every transaction, directly inflating checkout prices.

In the below image you can see a real life example of owner.com’s service fees. A $33.00 order gets quickly inflated to $40.00 with taxes, tips and the online platform fees.

Even though the restaurant already pays $499 each month, Owner.com continues earning transaction-based revenue through this 5% fee. However, the cost isn’t taken from the restaurant. It’s taken from your customers.

And that’s where the friction starts:

• Customers see higher checkout totals on your direct ordering site
• Price-sensitive diners often compare that total with DoorDash or Uber Eats
• When your “direct” price starts looking as high as a marketplace price, they default back to third-party apps

So while it’s labeled a service fee, the effect is the same as a 5% commission hidden inside your customers’ bill – a commission that keeps generating revenue for Owner.com long after the $499 subscription has been paid.

2. Setup and onboarding effort that requires extra time

Owner.com’s pricing isn’t limited to the $499 monthly subscription. There’s a mandatory implementation cost ~ $1000 that restaurants must pay before going live.
So in total this is how the complete pricing package looks like- 

• ~ $1000 implementation fee
• $299 for each additional new location
• $499 per month subscription
• 5% service fee applied to every customer order

In practice, the setup fee is an upfront cost that comes directly out of the restaurant’s pocket before you see any return.

3. A “premium” subscription that minimizes profit margins

Many small or mid-size restaurants operate with net profit margins of around 3–5%. That means if you’re earning $1 million in annual revenue, you get to keep only $30,000–$50,000 in net profit after all expenses.

When you place Owner.com’s subscription in that context, the numbers add up real fast:

So depending on margin, the subscription alone can absorb 12% to 20% of an entire year’s net profit.

How Restolabs Pricing Works

If Owner.com’s pricing feels rigid and costly, Restolabs offers the opposite: simple, predictable monthly plans with zero commissions and unlimited orders. No surprises. No percentages. No scaling costs as your business grows.

After reviewing how Owner.com structures its pricing, it helps to look at a model built around clarity, predictability, and transparent monthly costs.

Transparent, flat pricing that make sense for real restaurants

Restolabs offers three subscription plans:

• $69/month for Basic
• $99/month for Premium
• $199/month for Enterprise

Every plan includes unlimited orders and a 30-day free trial, so you can experience the full platform before committing. You can also choose annual billing for an additional 20% savings.

What’s included in each Restolabs plan:

• Basic covers all essential online-ordering needs: It comprises mobile-friendly ordering, secure payments, real-time notifications, built-in loyalty, customer analytics, unlimited menu items, and unlimited orders.

• Premium adds operational power: It includes SMS/printer alerts, menu stock counter, Table QR ordering, tablet notifier, advanced promotions and integrations with delivery partners like DoorDash, Postmates, Shipday, and Uber Direct.

• Enterprise is for restaurants with complex operations or multiple locations: It comprises everything in Premium plus extended POS integrations via Checkmate and loyalty integrations with Como, NTouch and EZ solutions.

How Restolabs pricing compares to Owner.com

How the two platforms compare on features

Owner.com vs Restolabs: Which Platform Delivers Better ROI?

The biggest difference between Restolabs and Owner.com comes down to cost and value. Owner.com charges $499 a month and adds a 5 percent fee on every order, which means they continue earning from every transaction your customers make.

For restaurants already operating on tight margins, that structure cuts into both your profits and your customer experience.

Restolabs takes the opposite approach. You get a full-stack online ordering system at roughly 80 percent less cost, with no added percentage fees. The goal is simple: keep more money in your pocket and reduce the friction your customers feel at checkout.

Feature-wise, you also get more flexibility and depth:

• Loyalty: Owner.com offers only reward points. Restolabs includes points, coupons, banner displays, push notifications, plus integrations with 3rd party loyalty systems so you can run loyalty the way you want.
• Delivery: Run in-house delivery or use DoorDash/Uber Eats. Restolabs also offers better delivery rates thru Uber Direct to help you save even more.
• Analytics: Even the basic plan gives you product performance like, customer behavior insights, repeat order trends, and day/hour analytics for fast menu and marketing decisions.

In the end, Restolabs gives you everything required to run and grow your online ordering channel without the premium pricing or hidden commissions. You keep more revenue, your customers get a smoother experience, and your margins stay protected.

If you want to explore how Restolabs fits your current workflow, book a quick demo to see it in action and understand what the monthly cost looks like for your operation.