Maximize Your Restaurant's Revenue with Restolabs

Average Online Order Size > Phone/Takeout Orders

Average online order size or average basket size is a KPI for any restaurant business. The idea to calculate AOV is to find the average amount customers are spending on your website.

To calculate Average Order Value, you divide revenue by the total number of orders in a given month.

We have often found that average order size is higher with online ordering compared to phone/takeout orders. There are many reasons for this shift, some of the most notable ones are:

• The automated and personalized recommendations for additional items to include with the order;
• Customers can place orders as per their convenience
• Customers get more time to browse the menu and try new dishes that they normally won’t order if they were placing orders via phone.

Click here to read more benefits of having an Online Food Ordering System.

How Restolabs’ Features Help Increase Average Online Order Size

Wedgewood Pizza recently partnered with Restolabs' to integrate online ordering with its existing POS system. In the first three months of implementation, they saw a whopping increase of 668% in digital, delivery-only orders. This Austin Town based Pizza Outlet turned its online ordering website into an opportunity to connect with its audience and increase average check size.

Here is a list of just a few, but impressive features that Restolabs’ provides that help restaurants, of all sizes and kinds, multiply their monthly revenue without having to invest a hefty amount on technological updates and operational structure.

Facebook Ordering

Wouldn't it be great if your customers could order their favorite food without having to interrupt their social media time? Our Facebook Ordering feature just provides that convenience. While your customers are browsing the videos of food delicacies around the world, they might just feel tempted to order one for themselves. And if your restaurant can allow them to save the hassle of switching between the apps, you can have a better chance at turning your Facebook fans into loyal customers eating ordering their delicious bite on Facebook.

Restolabs' Facebook ordering integration allows customers to order directly through your social media presence, driving traffic and increasing sales. This seamless connection between marketing and ordering removes friction from the customer journey, increasing conversion rates from social media marketing efforts.

Pro Tip: Create a content calendar that aligns with your promotional schedule, ensuring your marketing efforts support your revenue goals throughout the year. Include seasonal specialties, events, and limited-time offers in your planning.

Multilingual Support

Not all our customers speak the same language and it is much easier to convert them into a brand loyalist if you know how to speak their language. So if your customers speak Aramaic, Aramaic is what you use to connect with them. Restolabs multilingual support can make online ordering a breeze for customers who like to interact in their native language. The more comfortable you make them feel with an easy user-interface, the more they’re likely to order from your website.

Loyalty Points

With 60% of restaurant revenue coming from repeat customers, loyalty programs offer a structured way to encourage return visits and increase customer lifetime value. The most effective programs balance attainability with aspirational rewards, creating multiple opportunities to engage customers throughout their journey.

Gift Card Strategy:

Gift cards represent another powerful revenue tool, with the average customer spending 20-50% more than the card's value when redeeming it. Digital gift cards through your online ordering system reduce physical inventory costs while allowing for instant delivery-perfect for last-minute gift-givers.

Restolabs loyalty point system integrates seamlessly with your online ordering, allowing customers to earn and redeem points with every purchase. The system can be configured to award extra points for higher-value orders, encouraging customers to increase their average order size.

Why not give your fans another reason to order from your website? Reward them for all the purchases that they make on your website and they’ll surely come back knocking at your door to use their loyalty points and definitely end up ordering more than usual. Remember to give them more points and additional benefits for higher basket sizes

Real-Time Analytics

In today's competitive restaurant landscape, data-driven decision making separates industry leaders from followers. Tracking key performance indicators (KPIs) against strategic goals and industry benchmarks allows you to allocate resources effectively and adjust tactics based on actual performance.

Start by identifying which metrics matter most to your business model. For full-service restaurants, these might include average check size, table turns, and beverage attachment rate. For quick-service concepts, focus on transaction count, speed of service, and add-on frequency.

Modern POS and online ordering systems generate valuable data about customer preferences and ordering patterns. Effective restaurant marketing tactics leverage this information to create targeted promotions that resonate with specific customer segments.

Key Metrics to Track:

• Item profitability and popularity (menu engineering data)
• Peak ordering times and day-part performance
• Customer acquisition cost and lifetime value
• Promotion redemption rates and ROI
• Online vs. in-person average check comparison

Restolabs real-time analytics dashboard provides comprehensive insights into your online ordering performance, including popular items, average order value, and customer ordering patterns. These insights enable data-driven menu optimization and marketing decisions that directly impact your bottom line.

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Coupon Management

Our coupon code generator allows your Online ordering system to create personalized coupons for customers as per their preferences and buying behavior. So if a customer is a fan of the garlic bread served at your restaurant, our system will create a specialized coupon where he can his favorite dish for free on his next order.

Isn’t it just another way to tempt your loyal customers to order from your website even if they didn’t plan to initially? We think coupons, discounts, and personalized offers help a lot in increasing the average online order size which is not possible with phone orders. Use this to push some of your more expensive menu items.

And back to growth!

The concept of online ordering is not new, but gaining momentum due to increasing dependability of customers on digital platforms. An in-house online ordering system is a great way to amplify your brand.

Customers are twice as likely to order from your website if you are able to appeal their indulgent sides. With an effective online ordering system for restaurants, you optimize your digital menu using analytics to showcase the items that are selling more, as well as promote those with a higher value.

Offer an attractive discount only with a minimum purchase to keep your average order size high. This way you are likely to get a few extra items per cart.

Ready to Transform Your Restaurant's Revenue Strategy?

Increasing your restaurant's revenue requires a multifaceted approach that combines strategic menu design, technology adoption, exceptional customer experiences, and diversified revenue streams. By implementing even a few of the strategies outlined in this guide, you can create significant growth opportunities for your business.

While the restaurant industry continues to face challenges like inflation and labor shortages, these pressures also create opportunities for innovation and differentiation. Restaurants that embrace data-driven decision making, leverage technology effectively, and focus relentlessly on customer experience will thrive in this evolving landscape.

Restolabs is committed to helping restaurants of all sizes maximize their revenue potential through our comprehensive online ordering platform. Ready to see how our solution can work for your restaurant? Book a demo today to get started with a personalized consultation.

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