5 Reasons To Become A White Label Restaurant Software Reseller

The restaurant industry is one of the fastest growing in retail business. Consequently, online ordering for food services has increased a lot over the years. With the escalation in technology, the quest to provide a more convenient user experience has compelled business owners to switch to a technology which puts their customer’s convenience at prime. This is the time when in-person visits to stores and restaurants are on a decline and people are looking forward to placing their orders through an online ordering platform.

According to this data from Fortune.com, the percentage of orders booked online or using a smartphone or tablet app is now 6.6% of the total which has exceeded the quantity placed verbally over the telephone (5%).

It is evident that online ordering has taken the market by storm. It is being used very productively in various retail sectors. Due to superiority of online ordering more and more people are willing to use this technology.

Recently, RetailMeNot analyzed how mobile devices have impacted the dining habits of more than 1,000 U.S. adults and they found that 25% of people have at least 1 restaurant app on their phone.

Now if we also account for delivery platforms then online ordering for restaurants has been gaining popularity due to the entry of these 3rd party delivery services. They have provided reasonable delivery options to small restaurants. Earlier this delivery market was primarily dominated by Asian and Fast Food chains. With the entry of these 3rd party players, many restaurants have access to a very different market which was completely inaccessible, earlier.


Previously, maintaining an online ordering system and a delivery fleet required very large investments and it was only possible for chains were huge budgets. With the immense popularity of online ordering and entry of new players this technology has become more accessible to small business owners. And, if you are local marketer or you deal with restaurants on regular basis then white label restaurant online ordering software reseller program becomes a very good business opportunity for you. Due to the highly competitive nature of food business, it is imperative for restaurant owners to incorporate online ordering into their businesses. Online ordering will help them to establish a successful restaurant business.

  • Big chains have established their online ordering systems but there are so many small businesses who are waiting for the price to become more affordable for them. And thanks to white label restaurant online ordering software programs this need can be fulfilled.
  • As restaurant owners realize that online ordering has become more affordable the demand for these online ordering softwares is only going to increase.
  • With a good white label online ordering reseller program you can easily provide this product to the restaurants at a reasonable price and establish a successful reseller business.


This is the beauty of a white label product, you don’t have to invest a fortune to start your white label software company. It is achievable with very modest investment. If you have a good partner then it can be done in form of small monthly subscriptions. This subscription will include all that you need to start, maintain and expand your reseller business.

While starting a new business, it is always challenging to find the right field to break into, thankfully online ordering for restaurants is a booming market. 7 in 10 restaurants are single-unit operations which are small business setups. Most of these restaurants are yet to employ online ordering for themselves. This provides a very good business opportunity for an online ordering software company. And considering the low competition and high return on your investment, a white label reseller program can be a really good opportunity.


The good thing is you don’t need to learn everything from the scratch. With a white label software reseller program you can easily start your business even without having a complete technical knowledge. Without making a huge investment you will have a market-ready product with your own branding that you can sell to your customers at your own pricing.

All you need to do is carefully pick out a partner who will take care of all the technical stuff. So, you can focus on the customer.

Initially, you would have to work a bit to find the right company that will provide you that kind of support So you can focus on selling completely without being flustered with maintaining and upkeeping the product. A good partner company will also provide you informational material that can be used to get a deeper understanding of the product. And with a good support team, you will able to provide better solutions to your customers.

In the case you are selling to restaurants on a regular basis then a white label restaurant online ordering system is a good addition to your inventory. With your experience of doing business with restaurants, you can expand your reseller business even more promptly.


One of the challenges of starting any new business is to realize if you are in the right field and making the right decisions.

But with a white label reseller program, it is fairly easy to measure your success.

Above everything else, it is important to know if you are you going in the right direction. If you are doing it right then you will get good feedback from your clients and obviously, you can see the results in your revenue.

Apart from these, your reseller software will also receive critique from the actual users of the software, the people ordering food through the online ordering system. It is important to keep tabs on their feedback this will help you to stay ahead of the emerging trends and considerably help your partner to improve the product.

In the beginning getting the first few customers will be a bit difficult but once you are past that you can expand easily by carrying the momentum.


  • Everyone wants their favorite restaurant to have online ordering and possibly have an option to deliver it to their doorstep.
  • Online delivery services that only provide a platform for restaurants that run their own delivery service
  • 1 million+: Restaurant locations in the United States
  • 1.6 million: New restaurant jobs created by the year 2027
  • With a projected industry sales of $799 billion in 2017

Restolabs in an online ordering software for restaurants, catering, food trucks and other food services. You can reach us at info@restolabs.com for any suggestions or queries. We also have a white label restaurant online ordering reseller program. If you are interested you can reach us here.