Popmenu Pricing 2026: Is It Worth the Monthly Cost?

“Popmenu kept pushing the no-fee online ordering, but the monthly charge is clearly a fee. I didn’t see anything they offered as worthwhile.”

If you’ve looked into Popmenu, there’s a good chance that this Reddit comment sounds familiar. You may have started out looking for a better website, cleaner menus, or stronger marketing. On the surface, the pricing plans also looked straightforward.

But once you start mapping features to what you actually use daily, the picture changes. In 2026, Popmenu offers multiple subscription tiers, along with add-ons and bundled features that serve very different needs.

Some restaurants find this structure helpful.

Others end up paying higher monthly fees while still relying on separate tools for online ordering, delivery, or menu control. Here’s proof.

That overlap is also why Popmenu often comes up in comparisons with platforms like Restolabs. It follows a flat monthly pricing model starting at $69, offering direct online ordering, delivery integrations, and unlimited orders with no per-order commission fees.

Restolabs is suitable for restaurants of all sizes. And yes, it also offers a 30-day free trial period!

This article breaks down Popmenu pricing in 2026 the same way you’d evaluate it yourself. You’ll see what each plan includes, what costs extra, and where the pricing model starts to feel restrictive. You’ll also see where Restolabs stands out in this scenario.

What Is Popmenu and Who Is It Really For?

Popmenu is a restaurant marketing platform that charges a monthly subscription for a website, digital menus, and marketing tools, such as email, text messaging, reviews, and promotions.

It’s primarily used by restaurants that want help with managing their online presence, customer communication, and front-of-house features like waitlists and reservations from one system.

Online ordering is available as an add-on on Popmenu, and delivery depends on third-party services, rather than being a core part of the platform.

Popmenu Pricing 2026 at a Glance

Popmenu follows a tiered subscription model with three standard plans and an enterprise option.

Base Pricing:

Annual billing is available with a published 10% discount. Contract length and final pricing details are typically confirmed during the sales process.

Add-Ons Pricing (Separate Pricing):

*Popmenu doesn’t offer a free trial

Discover detailed performance insights for these Popmenu alternatives.

What’s the True Cost of Your Monthly Bill on Using Popmenu?

Your actual monthly cost depends on which capabilities you use beyond the base subscription and how frequently you use them. Let’s break this down:

• Online ordering adds fixed and variable costs

As you can see, online ordering isn’t included in any Popmenu pricing plan and is billed separately. It starts at $50 per month, with an additional $1 fee per order charged to customers. Catering orders also carry a 3% processing fee. For restaurants processing steady online volume, the per-order fees can exceed the base plan price over time.

• Multi-location setups increase costs linearly

Each additional location costs $300 per month. For restaurants with more than one location, this fee applies to every site and isn’t affected by order volume or feature usage.

• Messaging and marketing tools introduce usage thresholds

SMS access is capped by plan level. Essentials includes up to 500 messages per month, while Premier includes up to 5,000 messages. Once the usage exceeds the monthly cap, these costs are addressed through plan upgrades or add-ons rather than a per-message rate.

Some marketing capabilities also sit outside the base plans. The AI marketing add-on, for instance, is priced at $300 per month, adding a fixed line item for restaurants that want automated campaign support.

• Add-ons create separate, recurring line items

Several commonly used tools aren’t included in the subscription:

• AI answering starts at $150 per month for 500 calls and increases to $200 per month for 100 calls
• Order aggregator access adds $100 per month
• One-time onboarding is billed separately at $1,300

Other services, including paid advertising support and professional photography, are offered through custom pricing and aren’t listed publicly.

Once a mid-tier subscription is combined with online ordering, one or two add-ons, and moderate order volume, the final monthly spend can differ marginally from the plan price shown on the pricing page.

Popmenu Pricing: A Sample Monthly Cost

Let’s assume the following setup to understand how Popmenu pricing works in a real-world scenario:

Restaurant setup:

Restaurant profile

• 1 restaurant location

Popmenu plan

• The restaurant subscribes to Popmenu’s mid-tier Essentials plan at $299 per month.
• This plan includes:
  
  • A branded restaurant website
  • Digital menus
  • Core marketing tools
  • Capped at 500 SMS messages per month
  • Email and social marketing tools (only up to 6 campaigns)
  • A centralized marketing calendar and review management features

Key Note: At this level, the restaurant has a strong marketing and web presence, but the tool that turns that visibility into revenue, online ordering, comes at an extra cost.

Online ordering Add-on (fixed fee):

Online order volume (for context)

• Assume: The restaurant uses online ordering to process approximately 30 online orders per day.
• 30 × 30 = 900 orders per month

Key Note: Popmenu charges a $1 fee for every order directly to restaurant customers. At this volume, customers collectively pay $900 per month in ordering fees.

Although this fee doesn’t appear on the restaurant’s software invoice, it can still affect customer behavior and repeat ordering.

Some restaurants choose to absorb part or all of this fee to reduce checkout friction, which shifts the cost back to the business and directly impacts margins as order volume grows.

Calculation:

Monthly Total (Paid by Restaurant to Popmenu)

Annual Cost

Actual Revenue Made by Popmenu Thru The Restaurant:

This distinction highlights how the economic impact of the pricing model extends beyond the listed subscription fee, particularly for restaurants that rely heavily on online ordering.

What changes this number

This $349 per month only holds if all of the following remain true:

• SMS usage stays under 500 messages per month
• No additional locations
• No AI marketing add-on
• No AI answering
• No aggregator integration
• No delivery fees passed through the system

Each of the following immediately changes the math:

For example, adding an AI marketing add-on and an order aggregator increases the monthly cost to $749 per month.

Why Restolabs’ Pricing Stays Predictable

After breaking down how Popmenu pricing works in real usage, it helps to look at a platform built around flat monthly fees and fewer moving parts.

In Restolabs, pricing is based on a fixed monthly subscription that includes online ordering and delivery integrations by default.

This makes it easier to estimate monthly costs upfront, especially if you’re a restaurant that wants ordering volume and customer outreach to grow without per-order commissions or usage-based thresholds.

Restolabs pricing at a glance

Restolabs offers three subscription plans:

• $69 per month for Basic
• $99 per month for Premium
• $199 per month for Enterprise

All plans include unlimited orders and a 30-day free trial, so you can explore its full suite of features risk-free. Annual billing is also available at a discounted rate.

What’s included in Restolabs plans

• Basic covers core online ordering needs, including mobile-friendly ordering, secure payments, real-time order notifications, built-in loyalty, customer analytics, unlimited menu items, and unlimited orders.

• Premium adds operational features such as SMS and printer alerts, menu stock tracking, table QR ordering, tablet notifications, advanced promotions, and delivery integrations with services like DoorDash, Postmates, Shipday, and Uber Direct.

• Enterprise is intended for restaurants with more complex setups or multiple locations. It includes everything in Premium, along with extended POS integrations through Checkmate and loyalty integrations with platforms such as Como, NTouch, and EZ Solutions.

Popmenu vs Restolabs: Pricing and cost structure comparison

The table below puts Popmenu and Restolabs side by side, enabling you to see where your money goes over time:

Popmenu or Restolabs? The Trade-Off to Keep in Mind

Once you strip away plan names and feature lists, the difference between Popmenu and Restolabs comes down to how each platform treats growth.

Popmenu’s pricing is organized around marketing access, usage caps, and add-ons. As orders, messaging, and engagement increase, costs tend to change in steps. Your monthly bill reflects how much of the platform you unlock and how often you cross predefined thresholds.

Restolabs treats online ordering as a core workflow. Plans start at $69 per month and include unlimited orders, delivery integrations, and ordering tools upfront. As order volume increases, the software cost stays the same.

You can also use Restolabs to control more of the ordering experience end to end.

That includes branded online ordering sites, customizable menus and checkout flows that are aligned with your restaurant’s identity rather than a shared template. Payment integrations support cards, cash, and digital wallets, giving your customers familiar options at checkout.

Delivery management across multiple fulfillment paths is also a breeze with Restolabs. You can route orders through third-party delivery services like DoorDash, Uber Eats, and Postmates, or handle delivery with your own fleet, without being locked into a single provider.

Moreover, Restolabs includes loyalty programs, coupons, promotions, customer analytics, and multi-location management in all pricing plans. You can engage repeat customers and manage multiple locations without upgrading just to access these features.

This distinction matters if online ordering is a primary revenue channel for your restaurant. If you want to see how Restolabs works in reality, book a demo today.