Food and social media. Point out any random person and they’ll tell you that these both are arguably the two most loved things in this generation. Be it students or the working class. Specially since the advent of online ordering systems.
So, why not combine the two and take a look at how restaurants can gain exposure with the help of social media.
In this new age, social media has become exceedingly integral and is now inextricably woven with our daily life. Consequently, businesses are recognizing the value of using social media to elevate their brand reputation. So, why should restaurants be an exception?
While conversing with a local food-joint, the key to the interlinking of social media and the restaurant business was undiscovered. Ever since the food-joint had opened up, Tuesdays had been their slowest night ever. Till one of the employees filled the eatery up on a particular Tuesday without spending a dime; all because of social media. He uploaded posts of special offers and combo meals that the eatery offered alongwith pictures, on a particular social-networking site and as a result, they had the best Tuesday night ever. Not only did they fall short of tables but their food ordering system was on a roll that night.
Social media definitely is the newest way for restaurants to taste success.
Since one of the first and foremost steps is to know who one is communicating with, restaurants need to start with ‘thinking like their customers’ and why they would want to visit them again and again. They also need to revamp their food ordering systems.
The most significant of all social networking sites which provides an incredible opportunity for restaurants to connect with their clientele is undoubtedly, Facebook. It offers a plethora of tools through which a restaurant can benefit. For instance-
Another awe-inspiring social-networking site is Instagram which can be used in conjunction with Facebook marketing tactics.
Twitter is an additional social-networking arena which can help restaurants procure a lot of benefits as its’ used a lot through mobile and Twitter updates are shared at phenomenal rates. Links of the menu can be tweeted by the eatery alongwith offers and discounts which might go viral as well as give appeal to their food-ordering systems.
The most essential thing that restaurants can do is carve a specific niche for themselves which social media can help by tailoring posts and updates accordingly.
In today’s business and marketing world, social media definitely is the new ripple.
Are you riding it for your business?